Our mission
Our mission is to transform agriculture into a sustainable practice. We are committed to nurturing the Earth, protecting resources and ensuring food security through innovative farming, responsible resource management and biodiversity preservation. Our goal is a greener, more equitable world where agriculture nourishes both people and the planet.
Masr Fruit International has been a successful family business for over 40 years, with several major co-operations all over the world. All of our products are exclusively grown on our farms, which are over 6000 acers and Global Gap, SMETA and Leaf certified.
​
We carefully manage our picking capacity to ensure all produce is harvested at optimal maturity. We know the importance of harvesting fruits and vegetables with the upmost care so we can deliver the best possible storage performance. Once harvested, all produce is transported to our pack houses, where they are tipped and packed before being placed into cool storage to ensure everything remains in optimal condition.
​
The core value of our business is providing quality products, and making customers happy so that we can continue providing people with a brighter future and a tastier life.
